SANGRIA —

SUMMER’S ULTIMATE LIBATION

Between the thinning ozone and rising temperatures, this country is developing a palpable thirst. And to be honest, we’re a nation that gets cranky when parched. Those summer nights when the A/C isn’t cutting it, offer your guests the ultimate thirst-buster, Sangria.

It’s essentially a punch, an extraordinary blend of wine, fresh fruit and an assortment of spirits and liqueurs. There isn’t one definitive version of the Sangria. It’s a drink perfectly suited for individuality and an artisan’s touch. Often served in a pitcher, Sangria can also be made in single servings.

Best of all, it’s a forgiving concoction, so you can’t go too far wrong. It’s easy to prepare and a perfect companion for light summer fare, all of which explains why Sangrias are so popular at tapas bars and Latin restaurants. —RP


SANGRIA AT A GLANCE

• DIFFICULTY OF PREPARATION: 3.2 OUT OF 10 — Sangria falls somewhere between lemonade and instant oatmeal in ease of preparation. It’s a simple process of marrying together wine, fruit and perhaps a choice spirit or liqueur for added pizzazz. Combine the ingredients together in a pitcher—or large goblet for a single serving—and let steep overnight. If you want an even quicker way to achieve the same delectable results, grab a bottle of Finest Call Sangria mix. Anyway you slice it, Sangria is about as easy to make as drinks come.

[Scale 1– 10: A drink with a value of 5.0 or lower means it’s quickly and easily prepared, while one with a value closer to 10 indicates that several days and an advanced engineering degree are required.]


• UP-SELLING POTENTIAL: 3.0 OUT OF 10 — Sangria is a drink of the people, one rarely branded with premium products. While some people might request their Sangria served with specific brandy or ultra-premium liqueur, extraordinary results can nevertheless be achieved investing significantly less.

[Scale 1– 10: A drink with an up-selling potential of 5.0 or higher means it’s a financial thoroughbred, a cocktail tailor-made for top-shelf spirits. A cocktail rating below 5 signifies a drink in which the brand of spirits used are of secondary importance compared to the overall effect looking to be achieved.]


• ALCOHOL POTENCY — In addition to being served over ice, the alcohol component in Sangria is typically diluted 4:1 or more by the other ingredients. As such they are less potent than most cocktails.

[As a general rule, 1 1/4-ounces of distilled spirits is equal in alcohol to 4-ounces of wine and 10-ounces of beer.]


• PORTIONING CONSIDERATIONS — Most single servings of Sangria are prepared with no more than 2 ounces of combined spirits and liqueurs, be they brandy, orange-flavored liqueur or peach-flavored liqueur.


• SEASONAL ORIENTATION AND TRADE PERIOD — Tall, icy cold and brilliantly refreshing, Sangria is the consummate summer libation. The warmer it gets, the better Sangrias like it. So unless you’re having a July 4th promotion in the middle of December, consider these refreshing cocktails sun worshippers on temporary visas.

As for trade periods, Sangria is tart, sweet and fruity, qualities that make it appropriate to promote anytime from about brunch through the onset of the cocktail hour. The shank of the day is when the drink is at its delightful best.


• GLASSWARE OPTIONS — Serving guests fabulous Sangrias in a plain nondescript glass is like displaying a magnificent painting in a cardboard frame. These delicious drinks are invariably served tall with ice. Wine goblets are especially suitable. The glass you choose should be have minimum capacity of 12-14 ounces, although those with 16-18 ounces capacities offer more latitude when it comes to garnishing and adding a few creative twists.


• ALCOHOL-FREE OPTIONS: 9.2 OUT OF 10 — Don’t chuckle, there are now many wines on the market that contain nary a drop of alcohol, or such a miniscule amount as to still be considered alcohol-free. The process involved is similar to how caffeine is removed from coffee only centrifuges are used to get the alcohol out of the wine.

Converting the following drinks into an alcohol-free version entails two steps. The first is to replace any modifying liqueur called for in the recipe with similarly flavored syrup. The other is replacing the wine in the recipes with an equal amount alcohol-free wine. The resulting cocktail will be a street-legal version of the original.

[Scale: The rating of 9.2 out of 10 indicates the Sangria is a master of its domain and one of the crown princes of the alcohol-free realm. So have fun and treat your guests to some zero-proof Margarita magic.]


CREATING SANGRIA MAGIC

For most bars and restaurants, however, steeping a few gallons of Sangria is a logistical nightmare and making single servings of Sangria on the fly typically fail to measure up. Once again necessity has brought about the solution, this time in the form of recently released FINEST CALL PREMIUM SANGRIA MIX.

This ultra-cool mix provides the ideal foundation upon which to build a summer masterpiece. It makes creating irresistible Sangria by the glass or pitcher a breeze. Combine it with your favorite wine—red or white—some ice and the drink is ready go.

Finest Call Premium Sangria Mix has a deep purple hue and an enticing berry and citrus-forward bouquet. Its light, lushly textured body delivers a lively set of dry and slightly tart flavors, all of which have melded together seamlessly—as if the mix had just been made and allowed to steep overnight. Its finish is crisp and delicious.

Achieving Sangria perfection with this mix is nearly foolproof. The label recommends using a ratio is 1 part mix to 2 parts wine. Should that be a bit too tart for your tastes, sweeten it by adding in some more wine.

Were only more things in life as easily mastered. The following drink recipes call for the use of Finest Call Sangria mix. Salud!

Sangria

Cocina Sangria

Sangria Tropicales

Scarlet Sangria

Sapphire Sangria

Spirited Sangria

Sparkling Raspberry Sangria

Soleado Sangria

Summertime Sangria

Verano Sangria


• FINEST CALL DRINK MIXES — A franchise player in the cocktail culture, Finest Call Lime Sour Mix is a zesty mix with brilliant citrusy notes and the sublime taste of fresh lime juice. Its puckery tartness lends the perfect touch to the SOLEADO SANGRIA and the SUMMERTIME SANGRIA.

The Finest Call Sweet & Sour Mix is an all-natural blend of lemon, orange and lime extracts. Sweeteners are added to throttle back some of the citrus exuberance, resulting in a delectably flavorful drink mix. Our Olympic-class Sweet & Sour is made with premium lemons and oranges with prominent orange notes on the finish. It’s perfectly featured in two Mojitos, the SANGRIA and SANGRIA TROPICALES.

Finally, the Finest Call Margarita Mix is made with premium lemons and oranges harvested at their peak ripeness. It has a light body with a slightly tart, citrus-flavor with prominent orange notes on the finish. It’s showcased in the Cocina Sangria.


• FINEST CALL FRUIT PUREES — Our purees deliver a concentrated blast of fresh fruit flavor and help create cocktails with vitality and sun-drenched exuberance. Having done nature one better, Finest Call shelf-stable fruit purees allow you to fully deliver on the promise of fresh without the attendant hassles. Our unbeatable range of purees includes Raspberry, Strawberry, Banana, Mango, Peach and Passion Fruit.

Soleado Sangria (Finest Call Mango Puree & Passion Fruit Purees)

Sparkling Raspberry Sangria (Finest Call Raspberry Puree)

Summertime Sangria (Finest Call Peach & Strawberry Purees)


• FINEST CALL PREMIUM LIME JUICE — Bottled lime juice is a “must have” product behind the bar. These bottled wonders are made from concentrated lime juice sweetened for balance and stability. Finest Call Premium Lime Juice is made entirely with Key limes cultivated in premier growing regions in Mexico. Once here, we add natural sweetener, make it shelf stable and send it on its way.

Finest Call Lime Juice is surgically balanced to imbue cocktails with a luscious lime essence without adding unwanted sweetness. It makes a marvelous addition in Sangria as evidenced by the SAPPHIRE SANGRIA and VERANO SANGRIA.


• FINEST CALL TRIPLE SEC AND BLUE CURAÇAO — Triple Sec’s role in a drink is to add body, a touch of sweetness and an orange aroma and flavor. Finest Call Triple Sec accomplishes that and more. Additional benefits are it contains no alcohol and carries a small price tag.

• Finest Call Blue Curaçao tastes and smells almost identical to the Triple Sec. Both have delightful, semi-sweet orange characters. Yet the Curaçao brings something singularly compelling to the table that Triple Sec can’t muster—color.

If you’re looking for a little inspiration on how to create some Mojito magic, consider the following recipes.

Cocina Sangria

Sapphire Sangria


• FINEST CALL FLAVORED SYRUPS — Sometimes a splash or two of flavor is all that’s necessary to propel a drink into the extraordinary range. To that end, we’ve created a line of flavored syrups developed specifically for use in cocktails, several examples of which include the Scarlet Sangria (Finest Call Huckleberry Syrup) and the Spirited Sangria (Finest Call Pomegranate Syrup).


FINEST CALL FRESH

Finest Call Premium Sangria Mix is marvelously accommodating and marries beautifully fresh produce. Most seasonal fruits are well cast in Sangria, especially lemons, limes, oranges and grapefruit. Their high acidity will balance the drink’s natural sweetness and keep the other fruit in the mix from discoloring.

As for the rest of the crew, a varied assortment of apples, pears, peaches, nectarines, blackberries, strawberries and grapes are enlisted for added dimension, aroma and color contrast. When making Sangria in advance, add soft fruit—such as pears and strawberries—just before serving to prevent them from getting mushy.


SANGRIA — TIPS FOR PROS

Like most Americans, Sangria is not originally from these parts. The drink originated in Spain and Portugal as a drink of the people, a celebration of summer. It made its U.S. debut in 1905 in Ybor City, a historic community just outside of Tampa. That year the family-owned Columbia Restaurant opened its doors serving up authentic Spanish and Cuban cuisine and pitchers of icy cold Sangria prepared fresh at tableside. All were a smash hit.

At the end of the process, after all of the disparate ingredients have been added, the only thing left to do is place the container of Sangria in the cooler and let it steep overnight. This will allow the flavors of the wine, fruit and spirits time to fully integrate.

And when that happens, Sangria is heavenly.


• SPIRITED DESIGNS — The Sangria’s wine and fruit base makes a wonderfully hospitable environment for many different spirits, liqueurs and fortified wines. Leading spirit candidates include brandy, Pisco, flavored vodkas and rums. All-stars such as Cointreau, triple sec, crème de cassis, peach schnapps, apricot liqueurs and Chambord are also frequently used in Sangrias.


• WINE OPTIONS — This light, thirst-quenching classic is typically made with a moderately priced red wine. The famed wines from the Rioja or Penedes regions of Spain are quite appropriate, as are California Zinfandel or Cabernet Sauvignon. Not surprisingly, white Sangrias are prepared with white wines and red Sangrias with reds. In fact, wine choices are limited only by availability and personal preference.

In a supporting role, Champagne and sparkling wine are often added for a splash of effervescence.


FINEST CALL SANGRIA RECIPE

SANGRIA

Wine glass or goblet, ice

Build in glass

4 oz. Dry Red Wine

2 oz. Finest Call Red Sangria Mix

Optional:

1 oz. orange juice

1 oz. Finest Call Sweet & Sour

Garnish with lime, lemon and orange slices


FINEST CALL SIGNATURE SANGRIAS

COCINA SANGRIA

Large glass pitcher, ice

Build in pitcher

4 oz. Dry Spanish Red Wine

3/4 oz. Spanish Brandy

1/2 oz. Finest Call Triple Sec

1 1/2 oz. Finest Call Margarita Mix

1 1/2 oz. Finest Call Red Sangria Mix

Garnish with lime, lemon and orange slices


SANGRIA TROPICALES

Wine glass or goblet, ice

Build in glass

4 oz. Dry Red Wine

1 oz. Pineapple Flavored Rum

1 oz. Finest Call Sweet & Sour

2 oz. Finest Call Red Sangria Mix

Garnish with lime, lemon and pineapple wedge


SCARLET SANGRIA

Wine glass or goblet, ice

Build in glass

3 oz. Dry Red Wine

3/4 oz. Light Rum

1 oz. cranberry juice

1 oz. Finest Call Huckleberry Syrup

2 oz. Finest Call Red Sangria Mix

Garnish with lime, lemon and orange slices


SAPPHIRE SANGRIA

Wine glass or goblet, ice

Build in glass

4 oz. Dry Red Wine

3/4 oz. Finest Call Lime Juice

3/4 oz. Finest Call Blue Curacao

2 oz. Finest Call Red Sangria Mix

Garnish with lime, lemon and orange slices


SPIRITED SANGRIA

Wine glass or goblet, ice

Build in glass

4 oz. Dry Red Wine

3/4 oz. Dark Rum

2 oz. Finest Call Red Sangria Mix

1 oz. Finest Call Pomegranate Syrup

1 oz. grape juice

Garnish with lime, lemon and orange slices


SPARKLING RASPBERRY SANGRIA

Wine glass or goblet, ice

Build in glass

4 oz. Dry Red Wine

3/4 oz. Brandy

1 oz. Finest Call Raspberry Puree

2 oz. Finest Call Red Sangria Mix

Fill with Sparkling Wine

Garnish with lime, lemon and orange slices


SOLEADO SANGRIA

Wine glass or goblet, ice

Build in glass

4 oz. Dry Red Wine

1 oz. Finest Call Mango Puree

1 oz. Finest Call Passion Fruit Puree

¾ oz. Finest Call Lime Sour Mix

2 oz. Finest Call Red Sangria Mix

Splash lemon lime soda

Garnish with lime, lemon and orange slices


SUMMERTIME SANGRIA

Wine glass or goblet, ice

Build in glass

4 oz. Dry Red Wine

1 oz. Finest Call Peach Puree

1 oz. Finest Call Strawberry Puree

1 oz. Finest Call Lime Sour Mix

2 oz. Finest Call Red Sangria Mix

Lime, lemon, orange slices and fresh strawberries garnish


VERANO SANGRIA

Wine glass or goblet, ice

Build in glass

3 oz. Dry Red Wine

1 oz. Finest Call Lime Juice

1 oz. ruby red grapefruit juice

1 oz. pomegranate juice

2 oz. Finest Call Red Sangria Mix

Splash Dry Sparkling Wine

Garnish with lime, lemon and pink grapefruit slices

Difficulty of
Preparation

Upselling
Potential

Alcohol-Free
Options