“EXCUSE ME, DO YOU LIKE PIÑA COLADAS...?”

If you’re looking to market a long, frothy drink loaded with the maximum amount of flavor possible according to the laws of physics, then this classic from the sub-tropics is just the ticket. The Piña Colada is a veteran of many a summer promotion or jungle-themed soiree. It was created in 1954 at the Caribe Hilton Hotel in San Juan and ever since it’s remained an enduring classic.

The drink’s timeless appeal is easily appreciated. The Piña Colada relies on the natural synergy of three products connected by sky, soil and water of the islands—rum, coconut and pineapple. Their union is the stuff of legends. Salud! —RP


PIÑA COLADAS AT A GLANCE

• DIFFICULTY OF PREPARATION: 4.9 OUT OF 10 — Long gone are the days when preparing Piña Coladas meant hassling with cans of coconut syrup—a sticky, viscous substance that has caused bartenders conniptions for half a century. The stuff poured like molasses and defied all attempts at proper portioning, which often drove the drink’s difficulty rating soar past 10.

Finest Call has once again brought the Piña Colada back to the popular forefront with the release of Finest Call Premium Piña Colada Mix. It’s a skillful blend of coconut and pineapple juice rendered satiny smooth and extremely accommodating. It’s one of the few advantages to living in the 21st century.

[Scale 1– 10: The difficulty factor involved in preparing a Piña Colada from scratch is 8.6 out of 10, which may be more involved than time permits. However, making the drink using Finest Call Piña Colada Mix eliminates the mess and guesswork, dropping the difficulty rating into the way easy range.]


• UP-SELLING POTENTIAL: 6.7 OUT OF 10 — For the most part these drinks are made using light rum with an occasional liqueur tossed into the mix…literally. In each instance, there are premium brands that can be used instead of less expensive spirits. Committing premium rums to your Coladas isn’t sacrilege it's creative genius. The better the ingredients, the better cocktail. Secondly, boosting sales of premium brands makes good business sense as they command higher prices and yield bigger margins.

[Scale 1– 10: A drink with an up-selling potential of 5.0 or higher means it’s a financial thoroughbred, a cocktail tailor-made for top-shelf spirits. A rating below 5 signifies a drink in which the brand of spirits used are of secondary importance compared to the overall effect looking to be achieved.]


  • ALCOHOL POTENCY: The alcohol component in Piña Coladas is typically diluted 6:1 or more by the other ingredients. As such they are less potent than most cocktails. That said don’t discount their potential for inducing intoxication. Coladas are delicious and easy to drink.

[As a general rule, 1 1/4-ounces of distilled spirits is equal in alcohol to 4-ounces of wine and 10-ounces of beer.]


• PORTIONING CONSIDERATIONS: Piña Coladas are typically prepared with no more than 2 ounces of alcohol—spirits and liqueurs—and up to 8 ounces of various alcohol-free ingredients. Proportions typically range between 1 part alcohol to 4-6 parts mix. When devising a specialty Piña Colada be conservative with the amount of alcohol used. Making the drink stronger then involves no more than a minor flick of the wrist. However, if you use too much alcohol relative to the size of the glass the drink is not as easily fixed.

• SEASONAL ORIENTATION AND TRADE PERIOD — Piña Coladas have built a reputation for fun in the sun. The warmer the weather, the better they like it. So unless you’re throwing a summer beach party in the middle of December, there are likely more promotable drinks during the Holidays than the winter-phobic Piña Colada.

As for trade periods, the Piña Colada is in its element whenever the sun’s over the yardarm, as they say, which loosely translates to anytime between brunch through the onset of the cocktail hour. The shank of the day is when the drink is at its delightful best.

• GLASSWARE OPTIONS — The choice of glassware is an important marketing consideration. Conventional wisdom contends that the better a drink looks and the better people look drinking it, the better the drink will sell.

Piña Coladas are blended concoctions. These tall attractive drinks deserve to be presented in a tall attractive glass. The one you choose should be have minimum capacity of 14-16 ounces. Possibilities range from Fiesta Grandes, Coupettes and pint glasses to mason jars, wine glasses and beer mugs. If the container is transparent and has a minimum capacity of 14-ounces, it’s a candidate.


• ALCOHOL-FREE OPTIONS: 9.8 OUT OF 10 — Creating a delectable alcohol-free Piña Colada is a piece of cake. For example, start by pouring Finest Call Piña Colada Mix and pineapple juice into a blender canister. Then add in some chocolate syrup, peanut butter, a sliced banana and two heaping scoops of vanilla ice cream. Blend the ingredients thoroughly and behold the magic. What about a Colada made with fresh kiwis and lime sherbet or Mandarin oranges with lemon sorbet?

Suffice to say that few drinks are as comfortable being seen in public without alcohol than the Piña Colada.

[Scale: The rating of 9.6 out of 10 indicates that alcohol-free variations of the Piña Colada are plentiful and easily crafted. In fact, omitting the alcohol in many ice cream-based drinks may well go unnoticed.]

• ALCOHOL-FREE OPTIONS: 5.4 OUT OF 10 — An enticing alcohol-free Sour and Collin is only moments away with a bottle of Finest Call Collins Mix and Finest Call Sweet & Sour on-hand. The mixes are delicious blended with ice cream, fruit purees or various types of tropical juices. They also pair well with flavored syrups and many of the other prominent drink mixes in the Finest Call portfolio.


CREATING PIÑA COLADA MAGIC

Like most successful products that have withstood the test of time, FINEST CALL PREMIUM PIÑA COLADA MIX is a proven performer ready at a moment’s notice and guaranteed to never disappoint. It contains the highest concentration of fresh juice possible while still remaining shelf stable. The coconut meat used in the mix is imported from Dominican Republic. It’s blended with premium pineapple juice into a luxuriously smooth and creamy product. Our mix features a generous tropical bouquet and a balanced offering of coconut and pineapple flavors.

The following drink recipes feature FINEST CALL PIÑA COLADA MIX and have been certified sensational.

Aloha Colada
Chocolate Raspberry Colada
Colada Float
Key Lime Piña Colada
Paradise Piña Colada
Pomegranate Piña Colada
Prickly Piña Colada
Sea Side Piña Colada
Stramaretto Piña Colada
Tahitian Piña Colada


• FINEST CALL FRUIT PUREES — The “fresh” movement in mixology is about creating cocktails with vitality and sun-drenched exuberance. Having done nature one better, shelf-stable fruit purees allow you to fully deliver on the promise of fresh without the attendant hassles. However, for added flavor and more consistency, consider blending in some pineapple chunks or complementary fresh fruit into your next Piña Colada.

Created to deliver a concentrated blast of fresh fruit flavor, Finest Call Fruit Purees are indispensable behind the bar. Our purees are made entirely of premium varieties of fruit picked at their peak ripeness.

Our unbeatable range of premium purees includes FINEST CALL RASPBERRY PUREE, FINEST CALL STRAWBERRY PUREE, FINEST CALL BANANA PUREE, FINEST CALL MANGO PUREE, FINEST CALL PEACH PUREE and FINEST CALL PASSION FRUIT PUREE.

The CHOCOLATE RASPBERRY COLADA (Raspberry) and STRAMARETTO PIÑA COLADA (Strawberry) are two excellent examples of Piña Coladas made with fruit puree.

• FINEST CALL PREMIUM FLAVORED SYRUPS — Sometimes a splash or two of flavor is all that’s necessary to propel a drink into the extraordinary range. To that end, we’ve created a line of flavored syrups developed specifically for use in cocktails, several examples of which include:

Pomegranate Piña Colada (Pomegranate)

Prickly Piña Colada (Prickly Pear)

Sea Side Piña Colada (Huckleberry)


 • FINEST CALL PREMIUM LEMON AND LIME SOUR MIXES — There are more drinks in the lexicon of American mixology made with a lemon-forward sweet & sour than all other drink mixes combined. FINEST CALL SWEET & SOUR MIX is a blend of all-natural lemon, orange and lime extracts. Sweeteners are added to throttle back some of the citrus exuberance, resulting in a delectably flavorful drink mix. Its naturally tart character provides an added dimension in the Key Lime Piña Colada.

Already a franchise player in the booming cocktail culture, FINEST CALL LIME SOUR MIX is a zesty mix with a lightweight body, brilliant citrusy notes and the sublime taste of one prepared from scratch. All that’s missing is the waste, hassle and expense.

Finest Call Lime Sour Mix is bottled in an easily measured concentrated form, which affords the opportunity to control the exact amount of puckery tartness desired in the finished mix. We have it featured in the PRICKLY PIÑA COLADA.


PIÑA COLADA  — TIPS FOR PROS

Is it better to shake the Piña Colada and serve it tall and iced or blend the ingredients with ice into creamy slice of heaven? Back in the day, Piña Coladas were invariably hand-shaken and served in tall iced glasses. They have viscous consistency and velvety texture similar to a cream drink.

Blending Piña Coladas has become more of the norm these days. It’s a technique that permits a wide range of ingredients and results in a thick, “slurpable” drink. On the other hand, blending the cocktail with ice might dull the nuances and subtleties that would normally shine through if it had been hand-shaken.

If you are so inclined, try preparing the same recipe both ways and sample firsthand the difference.


• RUM, GLORIOUS RUM — Their engaging taste and aromas make rums ideally cast as the heart and soul of the Piña Colada. Whereas a spirit like vodka looks to assimilate and go unnoticed in a cocktail, rum always makes a lasting impression.

They’re made in exotic places, graced with brilliant hues, captivating bouquets and rich engaging flavors. Part of its immense popularity also lies in its diversity. Rums are produced in a broad range of styles—from clear, dry and light-bodied to dark, full-bodied and full-flavored.

Heavy rums are typically distilled in pot, or alembic stills. Heavy is an unfortunate label; it gives the impression that they are dense and chewy. In fact, heavy rums are aromatic and loaded with flavoring agents (congeners). Light rums are usually distilled in column or continuous stills. Their light bodies and crisp, clean palates make them highly mixable.


• SPIRIT OPTIONS — Light rums are traditionally used in Piña Colada is presumably because it leaves the color of the drink unaffected. On the other hand, its off-white appearance isn’t necessarily the drink’s strongest attribute. Using gold or aged rum instead is an inspired choice. Their vivacious personalities well complement the coconut-pineapple palate of the Piña Colada.

Looking for more Colada options? Making a Colada with coconut or pineapple flavored rum is a natural choice, as are spiced, banana, mango, citrus, vanilla and orange flavored rums. Extraordinary results can also be had substitute the light rum in a Piña Colada with tequila, cachaça and pisco.


• FLAVOR MODIFIERS — A number of our Piña Colada recipes call for a splash or two of a liqueur for added pizzazz. For example, the Paradise Piña Colada is made with Midori, while the Colada Floats is finished with a measure of coffee-flavored Kahlúa poured on top.

Creativity abounds with these drinks. As an example, a shot of chocolate syrup or freshly brewed espresso makes a welcome addition to the Piña Colada. Another cool maneuver is to blend the drink with ice cream. The result is a thicker, more flavorful concoction. Instead of feeling obliged to using vanilla ice cream, your options include chocolate, French vanilla, banana, strawberry and coffee. Of course, one could argue that there are at least 31 flavors from which to choose.

As a point of distinction, our altogether delicious ALOHA COLADA includes a measure of FINEST CALL MAI TAI MIX, while the PRICKLY PIÑA COLADA derives some of its fabulous flavor from FINEST CALL AGAVE NECTAR SYRUP.


FINEST CALL PIÑA COLADA RECIPE

PIÑA COLADA

Collins or bucket glass, chilled
Pour ingredients into an iced blender canister
1 1⁄2 oz. Light Rum
5 oz. Finest Call Premium Piña Colada Mix
Blend thoroughly
Garnish with a pineapple wedge


FINEST CALL SIGNATURE PIÑA COLADA RECIPES

ALOHA COLADA

Collins or bucket glass, chilled
Pour ingredients into an iced blender canister
1 oz. Pineapple Rum
1 oz. Citrus Rum
1 1⁄2 oz. Finest Call Mai Tai Mix
3 oz. Finest Call Premium Piña Colada Mix
Blend thoroughly
Garnish with a pineapple wedge


CHOCOLATE RASPBERRY COLADA

Collins or bucket glass, chilled
Pour ingredients into an iced blender canister
1 1⁄2 oz. Gold Rum
1 oz. chocolate syrup
1 oz. Finest Call Raspberry Puree
3 oz. Finest Call Premium Piña Colada Mix
2 scoops vanilla ice cream (4-6 oz. ea.)
Blend thoroughly
Float 3⁄4 oz. Dark Rum
Garnish with whipped cream drizzled with chocolate syrup


COLADA FLOAT

Collins or bucket glass, chilled
Pour ingredients into an iced blender canister
1 oz. Gold Rum
3⁄4 oz. Kahlúa
3⁄4 oz. half & half
3 oz. Piña Colada Mix
1 scoop vanilla ice cream (6-8 oz.)
Blend thoroughly
Add 1 scoop vanilla ice cream (6-8 oz.) on top of drink
Slowly fill with cola


KEY LIME PIÑA COLADA

Collins or bucket glass, chilled
Pour ingredients into an iced blender canister
1 1⁄2 oz. Reposado Tequila
3⁄4 oz. Finest Call Lime Juice
1 oz. Finest Call Sweet ‘n’ Sour
4 oz. Finest Call Premium Piña Colada Mix
Blend thoroughly
Garnish with whipped cream drizzled with Finest Call Lime Juice and a lime slice


PARADISE PIÑA COLADA

Collins or bucket glass, chilled
Pour ingredients into an iced blender canister
1 1⁄2 oz. Midori
1 oz. Light Rum
3⁄4 oz. Finest Call Triple Sec
4 oz. Finest Call Premium Piña Colada Mix
Blend thoroughly
Garnish with a pineapple wedge


POMEGRANATE PIÑA COLADA

Collins or bucket glass, chilled
Pour ingredients into an iced blender canister
1 1⁄2 oz. Light Rum
1 oz. Finest Call Pomegranate Syrup
4 oz. Finest Call Premium Piña Colada Mix
Blend thoroughly
Float 3⁄4 oz. PAMA Pomegranate Liqueur
Garnish with a pineapple wedge


PRICKLY PIÑA COLADA

Collins or bucket glass, chilled
Pour ingredients into an iced blender canister
1 oz. Reposado Tequila
¾ oz. Finest Call Agave Nectar Syrup
1 oz. Finest Call Lime Sour Mix
1 oz. Finest Call Prickly Pear Syrup
3 oz. Finest Call Premium Piña Colada Mix
Blend thoroughly
Garnish with a pineapple wedge and lime wheel


SEA SIDE PIÑA COLADA

Collins or bucket glass, chilled
Pour ingredients into an iced blender canister
1 1⁄2 oz. Gold Rum
3⁄4 oz. Limoncello
4 oz. Finest Call Premium Piña Colada Mix
Blend thoroughly
Float 3⁄4 oz. Finest Call Huckleberry Syrup
Garnish with a pineapple wedge


STRAMARETTO PIÑA COLADA

Collins or bucket glass, chilled
Pour ingredients into an iced blender canister
1 oz. Gold Rum
1 oz. Disaronno Amaretto
2 oz. Finest Call Strawberry Puree
3⁄4 oz. half & half
3 oz. Finest Call Premium Piña Colada Mix
Blend thoroughly
Float 3⁄4 oz. Dark Rum
Garnish with a pineapple wedge and fresh strawberry


TAHITIAN PIÑA COLADA

Collins or bucket glass, chilled
Pour ingredients into an iced blender canister
1 oz. Amber Rum
3⁄4 oz. Coconut Rum
4 oz. Finest Call Premium Piña Colada Mix
Blend thoroughly
Float 3⁄4 oz. Dark Rum
Garnish with a pineapple wedge

Difficulty of
Preparation

Upselling
Potential

Alcohol-Free
Options