OLD FASHIONEDS —

THERE’S NOTHING OLD FASHIONED ABOUT THEM

Credit for originating the Old Fashioned goes to the Pendennis Club, a gentlemen’s club in Louisville, Kentucky. In the mid-1880s, the Old Fashioned was popular with the members, one of whom was bourbon distiller Colonel James Pepper. It is said that he introduced it to the bar staff at the Waldorf-Astoria Hotel in Manhattan. That proved to be its gateway to the world.

The only regrettable thing about the Old Fashioned is its name. The cocktail is far from being a relic, or out of step with contemporary trends. To the contrary, few drinks are more perfectly align with what people are looking for from the cocktail experience, namely brilliant fresh flavors in an easy to drink style. —RP


OLD FASHIONEDS AT A GLANCE

• DIFFICULTY OF PREPARATION: 5.2 OUT OF 10 — While Old Fashioneds aren’t necessarily fast drinks to prepare, they’re not difficult either. These marvelous cocktails are made using a preparation technique called muddling. It requires what amounts to a wooden pestle to gently mash ingredients—in this case a cherry and an orange slice—to express their juice and essential oils. Ingredients are muddled directly in the glass in which they’re served.

[Scale 1– 10: A drink with a value of 5.0 or lower means it’s quickly and easily prepared, while one with a value closer to 10 indicates that several days and an advanced engineering degree are required.]


• UP-SELLING POTENTIAL: 9.7 OUT OF 10 — Consumers are increasingly aware of the fact that the better the whiskey used to make an Old Fashioned the better it will taste. There are many different types of whiskeys, each of which will result in a slightly different tasting drink. This versatility and the fact that Old Fashioneds showcase the whiskey used make them highly profitable cocktails to promote.

[Scale 1– 10: A drink with an up-selling potential of 5.0 or higher means it’s a financial thoroughbred, a cocktail tailor-made for top-shelf spirits. A cocktail rating below 5 signifies a drink in which the brand of spirits used are of secondary importance compared to the overall effect looking to be achieved.]


• ALCOHOL POTENCY — Old Fashioneds are invariably served with ice, which as it melts renders the drink less potent. Nevertheless, most Old Fashioneds are a relatively potent 2 part alcohol to 1 part mix (1:1).

[As a general rule, 1 1/4-ounces of distilled spirits is equal in alcohol to 4-ounces of wine and 10-ounces of beer.]


• PORTIONING CONSIDERATIONS — Most Old Fashioneds are prepared using 2 1/2-ounce portions of whiskey. When devising a specialty Old Fashioned, be conservative with the amount of whiskey initially used. Making the drink stronger then involves no more than a minor flick of the wrist.


• SEASONAL ORIENTATION AND TRADE PERIOD — Old Fashioneds are as promotable in May and June as they are in fall or during the holidays. As a classic cocktail, they are most often served as aperitifs before and during dinner. By the time dinner winds down, guests’ thoughts tend to gravitate to more traditional postprandial concoctions.


• GLASSWARE OPTIONS — Old Fashioneds are typically served in double Old Fashioned glasses or glassware designed specifically for drinks served on the rocks. The glass you choose should be have minimum capacity of 12 ounces, although slightly larger glasses offer more latitude when it comes to garnishing and adding a few creative twists. Here again, there are numerous styles of tumblers and specialty glasses designed for iced cocktails. Choose the one that best showcases your efforts.


• ALCOHOL-FREE OPTIONS: 1.0 OUT OF 10 — Try as we might, our brains couldn’t quite conceive of how to prepare an alcohol-free Old Fashioned.  However, that said, we still gave it a rating of 1 out of 10 because we’re still thinking.

[Scale: The rating of 1.0 out of 10 indicates that alcohol-free variation of the Old Fashioned still eludes us.]


CREATING OLD FASHIONED MAGIC

At Finest Call, we consider the Old Fashioned one of our specialties, and as such, we’ve made it our mission to make their preparation easier and more consistent. As a result we created FINEST CALL OLD FASHIONED MIX, a delectable blend of oranges, cherries, bitters and sweetener. The bitters are prominent in the bouquet and on the finish. The fruit flavors shine throughout the mid-palate and marry perfectly with whiskey and brandy.

Naturally, there are many operational benefits to using our mix in your Old Fashioneds, not the least of which is achieving consistency of product and ensuring that each Old Fashioned you serve your guests is sensational.

The following drink recipes feature Finest Call Old Fashioned Mix and have been certified extraordinary.

Old Fashioned

Angus Scotch Old Fashioned

Applejack Old Fashioned

Blissful Lemon Old Fashioned

Brandy Old Fashioned

Mountain Berry Old Fashioned

Pomegranate Old Fashioned

Raspberry Rum Old Fashioned

Sweet Cherry Old Fashioned

Tropical Rum Old Fashioned


• FINEST CALL DRINK INGREDIENTS — We’ve made it our business to develop the finest, highest quality drink ingredients possible. As a result, our products have tremendous versatility. For instance, the APPLEJACK OLD FASHIONED gets much of its identity from a dose of Finest Call Sour Apple Martini Mix, while the flavor of the TROPICAL RUM OLD FASHIONED is enhanced with a Finest Call Mai Tai Mix.


• FINEST CALL FRUIT PUREES — Created to deliver a concentrated blast of fresh fruit flavor, Finest Call Fruit Purees are indispensable when preparing creative variations of classic Tiki drinks. Our purees are made entirely with premium varieties of fruit sourced from preeminent growing regions. Exacting specifications are maintained throughout the process to ensure uncompromised quality and that the fruit is at peak ripeness.

Our unbeatable range of premium purees includes FINEST CALL RASPBERRY PUREE, FINEST CALL STRAWBERRY PUREE, FINEST CALL BANANA PUREE, FINEST CALL MANGO PUREE, FINEST CALL PEACH PUREE and FINEST CALL PASSION FRUIT PUREE.

The following drink recipes feature a Finest Call puree.

Blissful Lemon Old Fashioned (Finest Call Peach Puree)

Raspberry Rum Old Fashioned (Finest Call Raspberry Puree)

Tropical Rum Old Fashioned (Finest Call Mango Puree)


• FINEST CALL PREMIUM FLAVORED SYRUPS — Sometimes a splash or two of flavor is all that’s necessary to propel a drink into the extraordinary range. To that end, we’ve created a line of flavored syrups developed specifically for use in cocktails and drinks, such as the following:

Mountain Berry Old Fashioned (Finest Call Huckleberry Syrup)

Pomegranate Old Fashioned (Finest Call Pomegranate Syrup)

Sweet Cherry Old Fashioned (Finest Call Cherry Syrup)


FINEST CALL FRESH

For many bartenders, preparing an Old Fashioned was a singular experience as it was the one drink that needed to be muddled. While now an increasingly frequent tactic for introducing the flavor of fresh ingredients into a cocktail, the Old Fashioned was for decades the only such example in contemporary mixology.

Altering the composition of the muddled base in an Old Fashioned will significantly change how the drink will taste. Two such examples include muddling a peach slice instead of the conventional cherry and orange slice and preparing the drink with muddled raspberries and an orange slice. Both create outstanding cocktails.


OLD FASHIONEDS — TIPS FOR PROS

The original Old Fashioned differs from its present incarnation in one significant way. Constructed in a whiskey glass, the recipe called for a small lump of sugar, two dashes of Angostura Bitters and a little amount of water, ostensibly to hasten the sugar dissolving. It further instructed the barman to add a jigger of bourbon, piece of lemon peel and to mix the ingredients with a spoon. The spoon was to be left with the guest. So where’s the muddled cherry and orange that so defines today’s Old Fashioned?

The now accepted version can trace its lineage back to Prohibition. Times were rough and bootlegged whiskey was even rougher. The muddled cherry and orange slice were no doubt a necessary response to the inferior liquor. With the Repeal, the Old Fashioned sported a new look and loads of fresh fruit character. Along the way, the water in the original recipe was replaced with a splash of seltzer—charged water—and the Old Fashioned was on its way.

The timeless appeal of the Old Fashioned lies in the interplay of the whiskey and murky, muddled base. The cocktail once again proves the adage about the whole being greater than the sum of its parts.


• SPIRIT OPTIONS — The drink was born and bred to showcase whiskeys and with few exceptions, the Old Fashioned is an ideal vehicle for serving whiskey of all nationalities. Bourbons, ryes, Canadians, Irish and the malts of Scotland are at home in the cocktail. Brandies are also well adapted to the muddled fruit mélange of the Old Fashioned. In Wisconsin, the drink is typically prepared with brandy. Applejack and Calvados are excellent substitutes as well.

And then there’s Southern Comfort. For generations the classic American liqueur has been popularly featured in Old Fashioneds. The liqueur’s semi-sweet character and bourbon and peaches flavor melds seamlessly with the muddled fruit and bitters.


• SPRITZ WITH A LITTLE SOMETHING EXTRA — An important aspect of the Old Fashioned is effervescence. Adding a fine spritz to a drink is a marvelous thing. Carbonation helps achieve all-important balance between the various elements in a cocktail. It enhances a drink’s mouth feel and most importantly, effervescence energizes a libation, transforming it from flat and lifeless to teeming with vibrancy and pizzazz.

One way to immediately improve the quality of your Old Fashioneds is to finish them with sparkling waters like San Pellegrino or Perrier. These famous waters have an abundance of fine invigorating bubbles and mild acidity. Club soda can’t begin to measure up.

There are a number of ways to inject effervescence into your next Old Fashioned, so put down the siphon bottle and consider your options. The classiest maneuver is to switch out the club soda in the drink for Champagne. It adds an engaging splash of flavor and the most elegant spritz known to man. The Blissful Lemon Old Fashioned is an excellent example of how marvelous Champagne in an Old Fashion can be.


FINEST CALL OLD FASHIONED RECIPE

OLD FASHIONED

Double rocks or Old Fashioned glass, ice

Build in glass

2 1/2 oz. Bourbon

1 oz. Finest Call Old Fashioned Mix

Stir gently

Splash club soda

Garnish with an orange slice and cherry


FINEST CALL SIGNATURE OLD FASHIONEDS

ANGUS SCOTCH OLD FASHIONED

Double rocks or Old Fashioned glass, ice

Build in glass

2 1/2 oz. Scotch

1 oz. Finest Call Old Fashioned Mix

2-3 dashes Angostura Bitters

Stir gently

Splash club soda

Garnish with an orange slice and cherry


APPLEJACK OLD FASHIONED

Double rocks or Old Fashioned glass, ice

Build in glass

2 1/2 oz. Applejack

1/2 oz. Finest Call Sour Apple

1 oz. Finest Call Old Fashioned Mix

Stir gently

Splash club soda

Garnish with an apple slice


BLISSFUL LEMON OLD FASHIONED

Double rocks or Old Fashioned glass, ice

Build in glass

2 1/2 oz. Bourbon

3/4 oz. Limoncello

3/4 oz. Finest Call Peach Puree

1 oz. Finest Call Old Fashioned Mix

Stir gently

Splash Champagne

Garnish with a lemon slice


BRANDY OLD FASHIONED

Double rocks or Old Fashioned glass, ice

Build in glass

2 1/2 oz. Brandy

1 oz. Finest Call Old Fashioned Mix

Stir gently

Splash club soda

Garnish with an orange slice and cherry


MOUNTAIN BERRY OLD FASHIONED

Double rocks or Old Fashioned glass, ice

Build in glass

2 1/2 oz. Bourbon

1/2 oz. Disaronno Amaretto

3/4 oz. Finest Call Huckleberry Syrup

1 oz. Finest Call Old Fashioned Mix

Stir gently

Splash club soda

Garnish with a cherry


POMEGRANATE OLD FASHIONED

Double rocks or Old Fashioned glass, ice

Build in glass

2 1/2 oz. Brandy

1 oz. Finest Call Old Fashioned Mix

3/4 oz. Finest Call Pomegranate Syrup

Stir gently

Splash club soda

Garnish with an orange slice and cherry


RASPBERRY RUM OLD FASHIONED

Double rocks or Old Fashioned glass, ice

Build in glass

2 1/2 oz. Bourbon

1 oz. Finest Call Raspberry Puree

1 oz. Finest Call Old Fashioned Mix

Stir gently

Splash club soda

Garnish with an orange slice and raspberry


SWEET CHERRY OLD FASHIONED

Double rocks or Old Fashioned glass, ice

Build in glass

2 1/2 oz. Bourbon

1 oz. Finest Call Old Fashioned Mix

3/4 oz. Finest Call Cherry Syrup

Stir gently

Splash club soda

Garnish with an orange slice and 3 skewered cherries


TROPICAL RUM OLD FASHIONED

Double rocks or Old Fashioned glass, ice

Build in glass

2 1/2 oz. Dark Rum

3/4 oz. Finest Call Mai Tai Mix

3/4 oz. Finest Call Mango Puree

Stir gently

2-3 splashes club soda

Garnish with a lime wedge

Difficulty of
Preparation

Upselling
Potential

Alcohol-Free
Options