MAKING MONEY

IN THE WILD BLUE YONDER

There is something intriguing about sipping on a blue cocktail. It must tickle the kid inside of us because people get a kick out of drinking blue concoctions. Maybe they remind us of a Star Trek episode, or perhaps it’s just another fun way to break up the week. Whatever the reason, few things in bars and nightclubs sell better than blue drinks and the featured performer in these ultra-popular libations is invariably Blue Curaçao.

While Blue Curaçao receives little fanfare, professional mixologists wouldn’t be caught behind a bar without it. It may be the most moneymaking bottle in the house. So grab a bottle of Finest Call Blue Curaçao and start making some real money.

Nazdaróvye! —RP

BLUE DRINKS AT A GLANCE

• Difficulty of Preparation: 3.4 out of 10 — These drinks are easy-peasy to prepare. In fact, if they were any easier to make, you might be accused of shirking your duties as bartender. While several of the drinks require the ingredients be hand-shaken with ice, most are made directly into the glass in which they’re served. Piece of cake.

[Scale 1– 10: A drink with a value of 5.0 or lower means it can easily be prepared in one’s sleep, while a rating closer to 10 indicates that it takes several days to prepare and requires an advanced degree.]


• Up-Selling Potential: 4.8 out of 10 — For the most part these drinks are made with vodka and light rum, with an occasional brandy or silver tequila tossed into the mix…literally. In each instance, there are premium brands that can be used instead of less expensive spirits.

However, the force of nature that propels these gorgeous drinks into the limelight is Blue Curaçao. In addition to being delicious, beautiful and only pennies per ounce, Finest Call Blue Curaçao is the elite of its class, which makes up-selling unnecessary.

 [Scale 1– 10: A drink with an up-selling potential of 5.0 or higher means it’s a financial thoroughbred, a cocktail tailor-made for top-shelf spirits. A cocktail rating below 5 signifies a drink in which the brand of spirits used are of secondary importance compared to the overall effect looking to be achieved.]


 • Alcohol Potency — The drinks in this category include those served straight up as cocktails, served in tall glasses with ice or in bucket glasses with ice. The drinks served tall with ice are less potent than those served straight up as cocktails. Between the ice and the various mixes, the alcohol in a tall drink is diluted about 5:1 or 6:1 (mix to alcohol). The same recipe hand-shaken and served as a cocktail would ends up being more potent at 3:1 or 4:1.

[As a general rule, 1 1/4-ounces of distilled spirits is equal in alcohol to 4-ounces of wine and 10-ounces of beer.]


• Portioning Considerations — Most of these cocktails are prepared using equal parts of alcohol (liquor and liqueur) to one part mix with the alcohol portions usually ranging from 1 1/4 to 2 1/4 ounces. When setting out to devise a blue masterpiece, it’s a good idea beginning with equal parts of alcohol to mix. From there making the drink stronger involves little more than a tweak to the recipe.


• Seasonal Orientation and Trade Period — These drinks are fun, which makes them worthy of promoting every day of the year. In the recipes you’ll find gorgeous, lip-smacking drinks perfect for summer. You’ll also find the Carnival Bluetini and Midnight Blue Rendezvous, two elegant cocktails worthy of ringing in the New Year. So thumbs up to blue promotions anytime of year.

As for trade periods, tall blue drinks are best promoted from brunch through the shank of the afternoon. That’s about when people’s thoughts gravitate to sipping on cocktails, which brings other groovy blue concoctions into play.


• Glassware Options — The choice of glassware is an important marketing consideration. Cocktails served straight up require a stemmed glass with a minimum of five-ounces in capacity. There are a wide variety of shapes and sizes from which to choose, so select the style that best epitomizes the cocktail’s personality.

Serving the same drink on the rocks requires a glass with a minimum capacity of ten-ounces. Here again, there are numerous styles of tumblers and specialty glasses designed for iced cocktails. Choose the one that best showcases your efforts.


• Alcohol-Free Options: 9.6 out of 10 — Finest Call Blue Curaçao contains no alcohol, which makes it a headline performer in the alcohol-free realm. It’s delicious blended with ice cream or a wide assortment of tropical juices. The Blue Curaçao also marries beautifully with fruit purees, resulting in a luxuriously thick, rich milkshake-like drink.

[Scale: The rating of 9.6 out of 10 indicates that alcohol-free variations of these drinks are plentiful and easily crafted.]


CREATING BLUE MAGIC

Compared side by side, there is little difference between the aroma and flavor of triple sec and Blue Curaçao. While both have delightful, semi-sweet orange palates, the Curaçao contributes something singularly alluring to a cocktail that triple sec can’t muster. Its brilliant blue color makes it indispensable behind the bar

Finest Call Blue Curaçao has a lightweight, seamlessly smooth body and delicate bouquet of floral and fresh citrus aromas. Its vivacious orange flavor finishes clean, crisp finish without excess sweetness. Adding to its popularity is that it contains no alcohol and carries a small price tag.

The following drinks have been judged by a jury of their peers as sensational. Each recipe features the talents of Finest Call Blue Curaçao and a jury of its peers has judged each drink fabulous.

Beach-Aid

Blue Bluff

Blue Cruise

Carnival Bluetini

Green Granny Kicks

Midnight Blue Rendezvous

Peachy Blues

Perfect Purple Blues

Tropical Blue

True Blue

• Finest Call Premium Lemon and Lime Sour Mixes — There are more drinks in the lexicon of American mixology that require the use lemon sour mix than all other drink mixes combined. Finest Call Sweet & Sour Mix is a blend of all-natural lemon, orange and lime extracts. Sweeteners are added to throttle back some of the citrus exuberance, resulting in a delectably flavorful drink mix.

Its naturally tart character provides the foundation for several blue drinks, including the Blue Bluff, Perfect Purple Blues and Green Granny Kicks.

Already a franchise player in the booming cocktail culture, Finest Call Lime Sour Mix is a zesty mix with a lightweight body, brilliant citrusy notes and the sublime taste of one prepared from scratch. All that’s missing is the waste, hassle and expense.

Finest Call Lime Sour Mix is bottled in an easily measured concentrated form, which affords the opportunity to control the exact amount of puckery tartness desired in the finished mix. We have it featured in the Beach-Aid, Blue Cruise and the Midnight Blue Rendezvous.

Beach-Aid (Finest Call Lime Sour Mix)

Blue Bluff (Finest Call Sweet & Sour Mix)

Blue Cruise (Finest Call Lime Sour Mix)

Green Granny Kicks (Finest Call Sweet & Sour Mix)

Midnight Blue Rendezvous (Finest Call Lime Sour Mix)

Peachy Blues (Finest Call Sweet & Sour Mix)

Perfect Purple Blues (Finest Call Sweet & Sour Mix)

Tropical Blue (Finest Call Lime Sour Mix)

True Blue (Finest Call Lime Sour Mix)


• Finest Call Fruit Purees — The “fresh” movement in mixology is about creating cocktails with vitality and sun-drenched exuberance. Having done nature one better, shelf-stable fruit purees allow you to fully deliver on the promise of fresh without the attendant hassles.

Created to deliver a concentrated blast of fresh fruit flavor, Finest Call Fruit Purees are indispensable behind the bar. Our purees are made entirely of premium varieties of fruit picked at their peak ripeness.

Our unbeatable range of premium purees includes Finest Call Raspberry Puree, Finest Call Strawberry Puree, Finest Call Banana Puree, Finest Call Mango Puree, Finest Call Peach Puree and Finest Call Passion Fruit Puree.

The Carnival Bluetini (Raspberry Puree) and Tropical Blue (Banana Puree) listed below are made with fruit puree.


• Finest Call Premium Flavored Syrups — Sometimes a splash or two of flavor is all that’s necessary to propel a drink into the extraordinary range. To that end, we’ve created a line of flavored syrups developed specifically for use in cocktails, several examples of which include:

Blue Cruise (Finest Call Grenadine)

Midnight Blue Rendezvous (Finest Call Pomegranate Syrup)

True Blue (Finest Call Huckleberry Syrup)


Blue Drink Necessities

Deciding whether promoting snazzy blue cocktails is appropriate at your bar has little to do with what type of establishment you have and everything to do with the amount of life left in your guests. Frankly, some clientele are more fun-spirited than others. The people who most appreciate these blue-toned gems are those who wanna smile and have a good time.

Here are some pointers to help you create your own blue-toned masterpieces.

• Margarita Blues — The classic Blue Margarita is a perfect place to begin experimenting with Blue Curaçao. Nothing could be easier. All you do is substitute equal parts of Finest Call Blue Curaçao for the triple sec in your favorite Margarita recipe. If you use a gold tequila and add in Blue Curaçao, the drink will have a slightly deeper hue.

Equally interesting is the Purple Margarita, an attention grabbing blend of reposado tequila, Chambord, cranberry and lime juice, sweet & sour and a healthy splash of Blue Curaçao. The drink is as delicious as it is interesting to look at.


• Shaded Cosmos — Substitute Blue Curaçao for the triple sec in a Kamikaze and you’ve created the Divine Wind. The two drinks will taste almost identically, but one has more eye appeal. So go ahead and add in some Blue Curaçao into your next Cosmopolitan. The splash of blue in the drink contributes a touch of iridescence to the cocktail that few other products behind the bar are capable of adding.


• Tall, Blue & Icy Cold — Finest Call Blue Curaçao also makes a great impression added to Long Island Iced Tea. Why stop there? The classic Blue Hawaiian is a tall beautiful drink made with Blue Curaçao and a bevy of rums, while the Blue Lemonade is made with citrus vodka, lemonade and Blue Curaçao. Switch out the vodka for reposado tequila and you have a concoction called the Blue Wave.

Blue & Bubbly — Champagne drinks are exceptionally popular and again Blue Curaçao is a great item to have on-hand. It’s an ingredient in the Champagne Spree, which is an elegant cocktail made with Finest Call Blue Curaçao, Disaronno Amaretto and Champagne.


• Spirit Options — Coupling dark spirits with Blue Curaçao tend to produce unusual looking cocktails. Thank goodness there’s triple sec for those circumstances. When crafting cocktails with Blue Curaçao we recommend using gin, vodka, light or gold rum or any style of tequila. On the liqueur side, Blue Curaçao works well with complementary flavors, such as white crème de cacao, Chambord and limoncello.


FINEST CALL BLUE CURACAO RECIPES

Beach-Aid

Bucket glass, ice

Build in glass

1 oz. Southern Comfort

1 oz. Brandy

1 oz. Finest Call Lime Sour Mix

Near fill with orange juice

Float 3⁄4 oz. Finest Call Blue Curaçao

Garnish with a lime wedge


Blue Bluff

Bucket glass, ice

Build in glass

1 1⁄2 oz. Silver Tequila

1 oz. Finest Call Blue Curaçao

Fill with Finest Call Sweet & Sour

Float 1⁄2 oz. Midori

Garnish with a lime wedge


Blue Cruise

Bucket glass, ice

Pour ingredients into an iced mixing glass

1 3⁄4 oz. Gold Tequila

1 oz. pineapple juice

1⁄2 oz. Finest Call Grenadine

1 1⁄2 oz. Finest Call Lime Sour Mix

Shake and strain

Float 1⁄2 oz. Blue Curaçao

Garnish with a pineapple wedge and cherry


Carnival Bluetini

Cocktail glass, chilled

Pour ingredients into an iced mixing glass

2 oz. Blueberry Vodka

3⁄4 oz. Finest Call Blue Curaçao

3⁄4 oz. Finest Call Raspberry Puree

1 oz. white cranberry juice

Shake and strain

Garnish with a lemon spiral twist


Green Granny Kicks

Bucket glass, ice

Pour ingredients into an iced mixing glass

1 oz. Vodka

3⁄4 oz. Midori

3⁄4 oz. DeKuyper Sour Apple Pucker

1 oz. Finest Call Blue Curaçao

1 1⁄2 oz. Finest Call Sweet & Sour

Shake and strain

Fill with lemonade


Midnight Blue Rendezvous

Cocktail glass, chilled

Pour ingredients into an iced mixing glass

1 1⁄2 oz. Vodka

1 oz. HPNOTIQ

3⁄4 oz. Finest Call Blue Curaçao

1⁄2 oz. Finest Call Pomegranate Syrup

1 oz. Finest Call Lime Sour Mix

Shake and strain

Garnish with a lime wedge


Peachy Blues

Bucket glass, ice

Build in glass

1 1⁄2 oz. Peach Vodka

1 oz. Finest Call Blue Curaçao

2 oz. Finest Call Sweet & Sour

Near fill with lemon-lime soda

Float 3⁄4 oz. Peach Schnapps


Perfect Purple Blues

Cocktail glass, chilled

Pour ingredients into an iced mixing glass

1 1⁄2 oz. Light Rum

3⁄4 oz. Chambord

3⁄4 oz. Finest Call Blue Curaçao

1⁄2 oz. cranberry juice

3⁄4 oz. Finest Call Sweet & Sour

Shake and strain

Garnish with a lime wedge


Tropical Blue

Cocktail glass, chilled

Pour ingredients into an iced mixing glass

1 1⁄2 oz. Coconut Rum

3⁄4 oz. Finest Call Blue Curaçao

3⁄4 oz. Finest Call Banana Puree

1 1⁄2 oz. Finest Call Lime Sour Mix

Shake and strain

Float 1⁄2 oz. Finest Call Blue Curaçao

Garnish with a lime wedge


True Blue

Cocktail glass, chilled

Pour ingredients into an iced mixing glass

1 1⁄2 oz. Citrus Vodka

1 oz. Finest Call Blue Curaçao

1 oz. Finest Call Huckleberry Syrup

1 oz. Finest Call Lime Sour Mix

Shake and strain

Garnish with a lime wedge

Difficulty of
Preparation

Upselling
Potential

Alcohol-Free
Options