by Robert Plotkin, BarMedia

Life’s way too short to drink bad drinks. For that matter, life’s way too short serve to bad drinks.

So whether you’re looking for good solid advice on how to become a more professional bartender or learn the inner workings of contemporary mixology, you’ll find it here. In fact, I want to ensure you have the all of the information you’ll need to become a world-class contender behind the bar.

We’ve have crammed this new site with information about bartending and leading edge mixology appropriate for any bar, restaurant, cocktail lounge or hotel. You’ll find hundreds of drink recipes—all field-tested and guaranteed delicious—as well as innovative twists on your favorite cocktails and new and exciting ways to use Finest Call mixes.

We take a comprehensive look at 21 categories of drinks—everything from Margaritas, coffee drinks and Daiquiris to Bloody Marys, adult milk shakes and alcohol-free libations. If it’s sipped from a cocktail glass or slurped through a straw, you’ll find the drink you’re looking for on this site.

Sure, it’s not brain science, but not everyone has invested the past couple of decades learning this stuff. Even if you’re a well-seasoned bartender or bar manager, we think there’s a better than even chance you’ll pick-up a handful of new creative ideas.

In addition, we’ve developed a little something called the “Drink at a Glance.” It’s an in-depth scouting report covering everything you should know about any one of the major categories of drinks. Consider it hard Intel from one pro to another.

Here…take a look at what we mean.